I am having so much fun selling Fusion Mineral Paint as a Certified Merchant!
My business feels so “official” now 🙂
I have loved getting to work with the team at Homestead House, the company behind Fusion and other great paint products. President Jennylyn Pringle is a delight to work with, and along with her family, knows more about paint than I would ever imagine there is to know.
Besides being very knowledgeable about their product, Homestead House is also a company that works to do things the right way. They don’t just make great paint, but they do their best to make great paint using a great process that benefits both people and the environment.
Today I want to tell you more about one such product Homestead House has created for the Fusion line that helps out both the environment and its customers–Fusion Color Blocker.
When you are flipping furniture for profit your cost of materials can quickly add up. So anything you can do to save yourself time OR money is always worth considering.
That’s why love telling people about Color Blocker because I truly think it is a genius idea!
Basically Color Blocker is a collection of the waste pigments leftover from the production of the other Fusion colors, added to a high quality acrylic resin base. What comes from this process is a neutral, light-gray paint that is perfect to use a primer when trying to paint a dark piece a lighter color.
Because Color Blocker is made of leftover, recycled pigments, it is roughly half the cost of a regular pint of Fusion paint. It can be used as a paint alone, but I always tell customers to make sure your project won’t need more than one pint since the tint of gray varies slightly from pint to pint.
Using Color Blocker as a base coat though will save you money long term. Its gray tint has great coverage and when used under lighter colors, that means less coats of your more expensive regular Fusion paint!
For example, I used the Color Blocker as a base coat on this china cabinet.
It provided great coverage and then I only needed one coat of my lighter paint color, Sterling, to finish off the project. Had I not used the Color Blocker, I may have needed 2-3 coats of Sterling to get the coverage I was looking for–which helped save more of my more costly Sterling paint for another project!
Another great way to use Color Blocker is as a priming coat for painting cabinets.
Anybody have these lovely, honey oak, builder-grade cabinets they are wanting to update? I do! In fact, I have a whole house full of them!
A simple, and popular way to update these oak cabinets is to paint them white. The reality of white as a paint color though is that it tends to take 3-4 coats to get full coverage of the wood underneath.
Why is that? It all comes down to the science of pigment and color. Homestead House president Jennylyn describes the issue of less coverage in lighter colors this way: “[with these lighter colors] we can not overload the paint with chalk or clay as it will crack. To keep the durability of it we can only pigment load so much”
So whites and bright colors (think red) have lesser coverage and require more coats because the paint base can only handle so much pigment before it starts to crack and break down. Makes sense, right?
So the solution is to use Color Blocker underneath your whites! Paint on one coat of Color Blocker, then top with less coats of your Fusion white to achieve great, matte coverage.
See, it really is a genius product! Saves money, and helps the environment by re-using waste products from the production of other paints. If you think you’d like to give it a try, you can buy it at either of my two physical retail locations ( The Feathered Nest in Plano, TX & The Antique Company Mall in McKinney ),or also from my online store.
Thanks for letting me share!